ML Consultancy

Here’s some information about it…

Why Facebook and Instagram advertising works so effectively:

Popularity and dominance: Facebook has 2.85 billion monthly active users who each check their Fb feed an average of 14 times a day!

Targeting and Data: Facebook knows a huge amount about its users. It has an unrivalled ability to target your ideal customer via their location, demographic, their work, their interests, and their interest in your business. It uses a tracking device (Facebook Pixel) to retarget people who have shown an interest in your business via Facebook or your website. This allows us to run a series of adverts which gradually move your target customer down the sales funnel until they convert as a lead or sale.

Why Facebook / Instagram advertising should be run by a specialist?

It’s Complicated: Without understanding how to set up, test, optimise and scale your Facebook ads effectively it can be difficult to achieve a return on your ad spend.

Campaign is King: Such is the excitement about online advertising, many businesses assume they can increase sales and leads from single, stand-alone ads (or simply ‘Boosting’ a post). Facebook advertising can help your business grow, but it requires setting up an in-depth ad campaign in Ads Manager, and regular monitoring and management. Your campaign will include a period of time where Facebook will be actively ‘learning’ about your objectives and targeting, which requires time and budget for testing. It is a commitment, but one that can pay huge dividends when managed well.

Our Facebook / Instagram Ad Management Service Includes:

Please note that all online advertising needs data to work well. Data is gathered through Facebook testing the campaign’s approach in the first 1 – 3 months. Results (in terms of sales & leads) are therefore not always immediate. Facebook / Instagram advertising should be viewed as an ad campaign, rather than a 1-off or ad-hoc advert.

To see how we can help you reach a whole new audience, get in touch today!